Report: Apple Acquires Music Analytics Service Asaii

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Apple tree Music is gaining another weapon in its ongoing music streaming subscription battle against Spotify: music analytics engine Asaii, which it acquired for less than $100 meg, according to Axios.

Apple declined to annotate, equally it normally does concerning unofficial acquisition rumors. However, Asaii's co-founders updated their LinkedIn profiles with new positions at Apple tree Music, seemingly confirming Apple's latest acqui-hire. Two of Asaii's three co-founders, Austin Chen and Sony Theakanath, previously worked at Apple tree.

There is some dispute over whether Apple tree is really acquiring Asaii's technology or merely hiring its founders to piece of work on a similar engineering for Apple Music. The San Francisco-based startup appear in September that its service would shut downward as of Oct. 14.

Asaii is a music analytics engine for artist managers and labels that analyzes music information with car learning algorithms to predict which artists and songs are virtually to blow up the charts. The Asaii dashboard aggregates music information into detect charts, leaderboards, and automobile-generated artist recommendations.

"Our algorithms are able to find the next Justin Bieber, before anyone else," the startup's website boasts.

Asaii also doubles as an creative person management platform showing popularity metrics and portfolios for every artist you're tracking, and pulls in social listening data to suspension down artists' social media followings and analyze spikes in online popularity.

This marks Apple's second music-focused conquering, as the company completed its deal to buy Shazam in September. The Shazam deal also gives Apple a trove of data to help predict when songs are breaking out in popularity thanks to how often Shazam users are searching for them.

In totality, these deals begin to color in Apple's broader strategy for competing with Spotify and closing its subscriber gap. Both platforms are investing heavily in personalization to curate predictive playlists for users, and Spotify recently announced a beta programme to let unsigned artists go around labels by uploading music directly to Spotify.

The Asaii deal ups the ante non only by giving Apple tree Music ameliorate algorithms to personalize users' music experiences, but ultimately as a means to requite Apple tree's service a data-driven border in identifying the next large artists before Spotify does.

About Rob Marvin

Rob Marvin is PCMag'due south Associate Features Editor. He writes features, news, and trend stories on all mode of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Banana Editor and Associate Editor in PCMag'due south Business organisation section. Prior to that, he served equally an editor at SD Times. He graduated from Syracuse University'due south S.I. Newhouse School of Public Communications. You tin can too observe his business and tech coverage on Entrepreneur and Play a trick on Business concern. Rob is also an unabashed nerd who does occasional entertainment writing for …

Source: https://sea.pcmag.com/apple-music-1/29918/report-apple-acquires-music-analytics-service-asaii

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